Admissions guide · Updated 2026
The IE University KIRA Assessment, Explained
KIRA is where a lot of strong applicants underperform — not because they can't answer, but because they treat it like a test. It isn't. It's a conversation IE uses to see how you think and how you sound when the camera is on.
What KIRA actually is
A short, one-way video assessment. You get a question, a brief thinking window, then a single take to answer. No retakes. No editing. It's designed to see the un-polished you.
- 4–6 questions in one sitting
- ~30–60 seconds to think, ~60–90 seconds to answer
- One attempt per question — the recording starts automatically
The four question types you'll see
- Personal story — a moment that shaped you or a time you failed.
- Motivation — why this programme, why IE, why now.
- Opinion — a stance on a broader question with reasoning.
- Reflection — how you'd handle something, or what you'd change about yourself.
What good answers do differently
Specific over abstract. Name the place, the person, the moment.
Structured, not scripted. One clear point, one story, one takeaway.
Self-aware. Show you noticed something about yourself, not just about the situation.
Human. A small pause or an honest "hm" beats a rehearsed monologue.
How to prepare (without over-rehearsing)
Build 3–4 flexible frameworks you can adapt to any prompt, not scripts. Record yourself in one take, watch the playback with the sound off, then with the sound on. You'll see the fillers and vague statements immediately.
The IE Application Navigator includes a KIRA module with example prompts, admitted-student answer walk-throughs, and a practice recorder that returns structured feedback on clarity, structure, and self-awareness.
FAQ
What is the KIRA assessment at IE University?
KIRA is a short, one-way video assessment IE uses to evaluate communication, self-awareness, and thinking under pressure. You record answers to a small number of questions with limited prep time and no retakes.
How many questions are in the IE KIRA?
Typically 4–6 questions. Each has a short thinking window (around 30–60 seconds) and a 60–90 second answer window. You cannot re-record.
Can you retake the KIRA?
No. Each question is one attempt only, and the full assessment is one sitting. Practice extensively before you start.
How is the KIRA scored?
Admissions officers assess clarity, structure, authenticity, and self-awareness — not perfect delivery. Sounding rehearsed hurts you more than a small stumble.
How do I prepare for the IE KIRA?
Rehearse frameworks (not scripts) for common question types: personal story, motivation, opinion, and reflection. Record yourself, review the playback, and cut filler and vague statements.